Training overview:

Media training is a key part of any good public relations programme. It is a must for everyone who speaks to journalists because interviews are a difficult game with very high stakes.But many bright and successful leaders have damaged their organisation’s reputation – and their own career – by neglecting to train for interviews. A well-delivered interview can convey a persuasive and memorable message to your key audiences and stakeholders. Broadcast, print and electronic media interviews all have special power because people trust and pay attention to the media they have chosen as their source of information.This Media training will help you make the most of interviews as a powerful tool to shape and influence behaviour, understanding and reputation.

Who Should Apply?

 Company CEOs
 Head of departments
 Press secretaries and PR specialists
 Anyone responsible for media communications

Key Topics:

 Communicate powerful and memorable messages
 Take control of your image in the media
 Angle your good news for maximum impact
 Crisis response: limit the damage of bad news
 Understand and control interview dynamics
 Hear directly from journalists about their motivations and news values
 Don't follow the journalist: set your own agenda and drive the news
 Handle difficult questions and turn them to your advantage
 Recognise and avoid common mistakes, tricks and pitfalls
 Prepare for all kinds of media encounter for TV, radio and print

Interactive tools:

Video analysis, tests, role playing, writing assignments, group work, business cases, etc.

Program Benefits:

By the end of the course, the participants will:
 Position your ideas as strong messages
 Reinforce them with memorable examples and credible proof points
 Convince journalists of your news value
 Make the most of your voice and body language
 Work professionally with cameras and microphones
 Dos and Don’ts: opportunities to grasp and mistakes to avoid
 Deal with confrontational journalists
 Handle sensitive topics and crisis interviews
 Direct the interview agenda proactively
 Recognise and manage the subtle dynamics at play

Program Fee: 250 AZN

The program fee cover program tuition and all other written and electronic materials, including certificates.

Duration: 2 days












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Sevin© Aliyev@ , 2009 Made in Azerbaijan