Media training is a key part of any good public relations programme. It is a must for everyone who speaks to journalists because interviews are a difficult game with very high stakes.But many bright and successful leaders have damaged their organisation’s reputation – and their own career – by neglecting to train for interviews. A well-delivered interview can convey a persuasive and memorable message to your key audiences and stakeholders. Broadcast, print and electronic media interviews all have special power because people trust and pay attention to the media they have chosen as their source of information.This Media training will help you make the most of interviews as a powerful tool to shape and influence behaviour, understanding and reputation.
Who Should Apply?
Head of departments
Press secretaries and PR specialists
Anyone responsible for media communications
Communicate powerful and memorable messages
Take control of your image in the media
Angle your good news for maximum impact
Crisis response: limit the damage of bad news
Understand and control interview dynamics
Hear directly from journalists about their motivations and news values
Don't follow the journalist: set your own agenda and drive the news
Handle difficult questions and turn them to your advantage
Recognise and avoid common mistakes, tricks and pitfalls
Prepare for all kinds of media encounter for TV, radio and print
Video analysis, tests, role playing, writing assignments, group work, business cases, etc.
By the end of the course, the participants will:
Position your ideas as strong messages
Reinforce them with memorable examples and credible proof points
Convince journalists of your news value
Make the most of your voice and body language
Work professionally with cameras and microphones
Dos and Don’ts: opportunities to grasp and mistakes to avoid
Deal with confrontational journalists
Handle sensitive topics and crisis interviews
Direct the interview agenda proactively
Recognise and manage the subtle dynamics at play
Program Fee: 250 AZN
The program fee cover program tuition and all other written and electronic materials, including certificates.
Duration: 2 days