Training Overview:

You have just got appointed the PR manager of your company which you have so long hoped for. Now is it most important to keep the position no matter what. This training will teach you how not to fall short your boss’s expectations, find your way and overcome all the obstacles in the world of PR.First of all you should understand that working in public relations is a hard and stressful routine with irregular working hours. Next thing you need to know is that a PR specialist is a jack-of-all-trades job requiring many skills and capabilities. During the training course you will learn how to master the profession, to deal with its negative sides and a many more useful things.

Who Should Apply?

• Actual and intending PR managers
• Company managers
• Specialists of development, marketing and advertising departments

Key Topics:

 Profession`s Specifics
 Internal PR
 External PR
 Self PR

Interactive tools:

Video analysis, tests, role playing, writing assignments, group work, business cases, etc.

Program Benefits:

This comprehensive training programme provides you with a roadmap to effective Public Relations (PR) planning and management. Applying insights from this course will help you achieve measurable results that can be directly contribute to the organisation’s success through its enhanced reputation and improved relationships. You will gain relevant industry knowledge that will enhance your PR management expertise, preparing you for bigger challenges and better performance.

Program Fee: 250 AZN

The program fee cover program tuition and all other written and electronic materials,including certificates.

Duration: 2 days




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